Car rental made easy.
Rummo
The future of car rentals is here.
Rummo is creating the first car rental where the car comes to you. Reserve your Rummo and a driver will bring the car to a location of your choice. When you’re done, Rummo will pick up the car and refuel at no extra cost. Simple, convenient, and with no hidden fees.
Procimo was engaged to bring a modern a futuristic brand experience to life, as Rummo entered the market. It was critical to put CX and UX first, guiding customers and users through a seamless car rental experience.
In direct alignment with the Founding Team, we've developed the brand and two web platforms (a front-facing website where clients can rent their cars, and a B2B web platform, where companies can manage their car rental needs) and two mobile apps (clients and Rummo Drivers).
Deliverables
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The Brand
Shaping the concept
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